stop twitter?

almost 11 pm and having a sudden realisation that i want to write down after talking with my gf.

i was writing my daily update on twitter for which, frankly, i didn’t have much to share for today.

it felt performative, almost like busywork in some sense.

i’ve been posting on tiktok regularly this week and am about to reach 20k views soon, which frankly i’m surprised about.

and most of my audience has absolutely nothing to do with the tech twitter/founders niche that i’m more or less part of as well.

earlier when i started posting daily, which is about one week ago, i thought it would help me with stuff like accountability, discipline, and consistency, and that i’d somehow feel some sort of validation from others by doing this.

the reality is, i may have gotten some sort of validation or positive feeling towards me building this endometriosis app in the first days of posting, but this quickly waned out once i started posting on tiktok, and just sharing content for my target users/audience.

i just stopped caring about receiving engagement from the tech/founders niche on x.

and for good reason: they are not my primary target audience at this moment.

i also feel like i have enough self-confidence and a true obsession for what i’m doing right now and with improving my craft that i’m thinking about this every waking hour almost every day.

so i feel silly to come to a conclusion like this after publicly committing to “sharing the journey” with the community, but i guess the idea is that the sooner you can realise things, the better.

right now, twitter is just a huge time sink – i haven’t identified a meaningful endometriosis community, and none of the founders or people from the tech twitter circle are interested in an endo app. and even if 1–2% of people would actually care, that’s not sizeable or meaningful enough for me to care as much as i care about tiktok where i’ve gotten clear validation that my people are there.

maybe you’ll say “but julien, don’t you think it’s interesting to gain exposure to healthcare/healthtech vc’s and investors who are on twitter?”, “maybe you could meet some good partners” — to them i’d say, okay, yeah, maybe. but frankly this doesn’t interest me as well.

i’m enjoying my life so much more doing it the way that i’m doing right now, even if it means it’ll take a bit more time, and i’m going to be a bit less well off for the time being. i just don’t want to distract myself and will try my hardest to bring maximum value to the people inside the niche i’ve targeted.

the time i take to make one post, one update, reply to comments on twitter from people who are not in my target niche, that i cannot or don’t really want to “help” right now bc it’s so much context switching and it snaps me out of my focus feels so unnecessary. i can take that time to create more content for the endometriosis community instead.

i’ve got another (niche) in my mind, and maybe tech twitter will be part of it, but i want to find meaningful traction and absolutely crush it in the current one first, before i try out another. (or maybe i’ll do a weekend build, just for fun, and i’ll advertise on twitter that day, let’s see. there’s one app i really want to launch.)

so...

tomorrow evening i go to my girlfriend’s hometown, i will bring with me all of my phones (iphones, android and so on), just create an army of tiktok accounts, and try to scale content as much as i can as a solo, one-man run app business.

here we go!

edit: or maybe the afterthought that i’m having is what if i shift from “building an endometriosis app” to “growing an endometriosis app”? i think the difference is subtle…