TikTok

One of my TikToks went semi-viral yesterday: I had spent the vast majority of my afternoon trying out various formats for the content, including generating some videos using Sora 2 for which I managed to gain access by DM’ing some random dude on Reddit (r/Nolanthedolanducc, very little chance you see this but thank you! :)

Anyway, I just kept posting because I knew my account was already warmed up, and I ended up burning all of my Sora credits so it felt really unsustainable.

I was trying to figure out what else to do and felt a bit defeated because it did not feel genuine what I was doing.

See, I’m posting in a 99% female-dominated niche and most of them suffer from a terrible condition that leaves them desperate for solutions and clever tips, tricks, and emotional and relatable stories.

What do I have to share? I’ve honestly been thinking a lot about this for the past few days and just ended up concluding that the only way I could do this would be to just post my POV as the boyfriend of someone who’s got endometriosis.

So I did just that and casually posted a random picture of my screen with Claude researching what endometriosis is and the post got around 5k views, >500 likes, and approximately 40 comments as I’m writing this - a lot of them being quite emotional.

What’s the lesson? Just keep sharing my perspective, what I’m observing, and learning? I think yes? In the end, I feel like it’s just like building a safe space for people to use so they can interact and relate with each other, which ultimately forms a community of like-minded people.

The only thing is: I haven’t converted even 1 person to the waitlist, so I’m a bit perplexed as to how I should approach things differently :/